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Olivia Forster,

Product designer

My background in both graphic and product has shaped the way I approach product design: I see visual language as a tool for expressing logic. I am especially interested in how strong visual communication can support abstract product thinking — transforming complex structures, user flows, and information hierarchies into experiences that are clear, engaging, and easy to follow. By combining visual craft with user-centred logic, I design products that are not only functional, but also coherent and memorable.

Education

University of the Arts London

MA Graphic Media Design

with Distinction

Beijing Normal University

BA Advertising

Certificates

Issued Mar 2026

Google UX Design Specialisation↗

Issued Apr 2025

Adobe Graphic Designer Specialisation↗

Issued Apr 2025

Adobe Marketing Specialist Specialisation↗

Experience

Joybuy UK & EU↗

Product Designer

Jun. 2025 – Present

Helped launch Joybuy in the UK and EU market, shaping a product experience that feels at home across Europe through culturally aware, localised design for language, trust, and user needs. Details as followed:

​

  • Working cross-functionally within a 30-person design team as part of a 70-person product team, partnering closely with PMs, marketers, engineers, merchandisers, and brand stakeholders.
  • Owning end-to-end brand partner experience design, from discovery and research to storefront design, CMS tooling for brand users, final UI, and product handover, collaborating with global brands including LEGO, Sony, L’Oréal, and Apple to translate brand identity into effective marketplace experiences and acting as a bridge between brand requirements and platform capability.
  • Building trust for Joybuy as a new brand in Europe through communication- and design-led localisation, aligning the experience with local cultural and legal expectations, improving translation quality, and shaping key trust touchpoints such as the About Us page to strengthen both customer confidence and brand acquisition.

University of the Arts London↗

Print and Finish Support Technician

Nov. 2024

Part-time

  • Support students in creative uses of printing techniques, such as inkjet, riso, lithographic, etc.
  • Operate finishing and bookbinding machines in cutting, creasing, duplexing, coil binding, saddle stitching, perfect binding, etc.
  • Maintain the print and finishing space to keep it safe and stocked.

Alibaba Group↗

Marketing Graphic Designer

Jan. – May. 2023

  • Packaging and branding design for self-owned exclusive brand including fragrance, local food, etc.
  • Seasonal marketing campaigns including animated ads containing social media content, videos, packaging and illustrations.
  • Uphold self-owned brand standards and support the creation of various brand assets to support marketing initiative

aolab Consulting Ltd.↗

Junior Graphic Designer

Graphic Design Intern

Dec. 2021 – Jan. 2023

  • Nike Tech Team Zoom background and newbie design.
  • New Balance SCF (Shanghai Content Factory) .
  • Budweiser Unmet Gala and Annual Marketing Awards Ceremony.
  • NYU Shanghai 10th Anniversary Special Edition Design.
  • NYU Shanghai Qiantan Campus Opening Fall 2022.

Soft skills

Communication & Collaboration

  • Cross-functional teamwork
  • Stakeholder communication

Strategic & Creative Oversight

  • Marketing creative strategy
  • Brand alignment

Technical skillset

  • Competitor analysis
  • Usability audit
  • High-fidelity prototyping
  • Narrative visualisation
  • Print production
  • Editorial design & grid system

Softwares

Proficient Mastery of

  • Figma
  • Adobe Photoshop, Illustrator, InDesign, PremierePro

Basics in

  • Adobe AfterEffect
  • Blender
  • Nomad

AI Tools

  • Figma CLI & MCP
  • Claude Code
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© Olivia Forster, 2026

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Olivia Forster,

Case Study

Archive

Playground

About

Product designer

My background in both graphic and product has shaped the way I approach product design: I see visual language as a tool for expressing logic. I am especially interested in how strong visual communication can support abstract product thinking — transforming complex structures, user flows, and information hierarchies into experiences that are clear, engaging, and easy to follow. By combining visual craft with user-centred logic, I design products that are not only functional, but also coherent and memorable.

Education

University of the Arts London

MA Graphic Media Design

with Distinction

Beijing Normal University

BA Advertising

Certificates

Issued Mar 2026

Google UX Design Specialisation↗

Issued Apr 2025

Adobe Graphic Designer Specialisation↗

Issued Apr 2025

Adobe Marketing Specialist Specialisation↗

Experience

  • Support students in creative uses of printing techniques, such as inkjet, riso, lithographic, etc.
  • Operate finishing and bookbinding machines in cutting, creasing, duplexing, coil binding, saddle stitching, perfect binding, etc.
  • Maintain the print and finishing space to keep it safe and stocked.

University of the Arts London↗

Print and Finish Support Technician

Nov. 2024

Part-time

Joybuy UK & EU↗

Product Designer

Jun. 2025 – Present

Helped launch Joybuy in the UK and EU market, shaping a product experience that feels at home across Europe through culturally aware, localised design for language, trust, and user needs. Details as followed:

​

  • Working cross-functionally within a 30-person design team as part of a 70-person product team, partnering closely with PMs, marketers, engineers, merchandisers, and brand stakeholders.
  • Owning end-to-end brand partner experience design, from discovery and research to storefront design, CMS tooling for brand users, final UI, and product handover, collaborating with global brands including LEGO, Sony, L’Oréal, and Apple to translate brand identity into effective marketplace experiences and acting as a bridge between brand requirements and platform capability.
  • Building trust for Joybuy as a new brand in Europe through communication- and design-led localisation, aligning the experience with local cultural and legal expectations, improving translation quality, and shaping key trust touchpoints such as the About Us page to strengthen both customer confidence and brand acquisition.

Alibaba Group↗

Marketing Graphic Designer

Jan. – May. 2023

  • Packaging and branding design for self-owned exclusive brand including fragrance, local food, etc.
  • Seasonal marketing campaigns including animated ads containing social media content, videos, packaging and illustrations.
  • Uphold self-owned brand standards and support the creation of various brand assets to support marketing initiative

aolab Consulting Ltd.↗

Junior Graphic Designer

Graphic Design Intern

Dec. 2021 – Jan. 2023

  • Nike Tech Team Zoom background and newbie design.
  • New Balance SCF (Shanghai Content Factory) – worked as graphic designer and illustrator of the housewarming party.
  • Budweiser Unmet Gala and Annual Marketing Awards Ceremony – worked on a series of key illustrations and awards design.
  • NYU Shanghai 10th Anniversary Special Edition Design – worked as the only editorial designer.
  • NYU Shanghai Qiantan Campus Opening Fall 2022 – worked on the editorial design and pre-print production.

Soft skills

Communication & Collaboration

  • Cross-functional teamwork
  • Stakeholder communication

Technical skillset

  • Competitor analysis
  • Usability audit
  • High-fidelity prototyping
  • Narrative visualisation
  • Print production
  • Editorial design & grid system

Strategic & Creative Oversight

  • Marketing creative strategy
  • Brand alignment

Softwares

Proficient Mastery of

  • Figma
  • Adobe Photoshop, Illustrator, InDesign, PremierePro

Basics in

  • Adobe AfterEffect
  • Blender
  • Nomad

AI Tools

  • Figma CLI & MCP
  • Claude Code

© Olivia Forster, 2026

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